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What is the "shiny object syndrome"? What can an entrepreneur do to overcome it?


The shiny object syndrome, also known as the novelty bias or the grass is greener mentality, refers to the tendency of individuals, particularly entrepreneurs, to constantly seek out new and exciting opportunities or ideas, often at the expense of their current projects or responsibilities.


This syndrome is driven by the desire for novelty, innovation, and the belief that the next idea or opportunity will be the one to finally bring success.

However, this constant pursuit of new ideas can often lead to a lack of focus and discipline, as well as an inability to see a project through to completion. It can also lead to the neglect of important tasks and responsibilities, leading to a lack of progress and potentially even failure.


So, how can an entrepreneur overcome the shiny object syndrome? Here are a few strategies that may help:

  1. Prioritize and focus on a few key goals: Instead of constantly chasing new ideas, it’s important to identify and prioritize a few key goals that align with your overall vision and mission. This will help you stay focused and avoid getting distracted by every new opportunity that comes your way.

  2. Create a plan and stick to it: Once you have identified your key goals, it’s important to create a plan for achieving them. This plan should include specific steps and deadlines to help you stay on track and avoid getting sidetracked by new ideas.

  3. Seek accountability: It can be helpful to work with a coach or mentor who can help hold you accountable to your goals and plans. They can help you stay focused and provide support and guidance when you feel tempted to pursue a new shiny object.

  4. Take breaks and practice mindfulness: It’s important to take regular breaks and practice mindfulness to help you stay grounded and focused. This can include activities such as meditation, exercise, or simply taking a walk outside.

By following these strategies, an entrepreneur can overcome the shiny object syndrome and stay focused on their goals and priorities. This will help them achieve success beyond their wildest dreams.




Purple Door Entrepreneur


P.S. Shiny Object Syndrome also depletes your energy, therefore to be more impactful in bettering this world avoid this syndrome.


P.S.S. If you're ready to take your entrepreneurial journey to the next level and align your business with the heart-centered principles of the new business paradigm, don't miss this opportunity to work with Kathryn. As an expert in heart-centered coaching for the new business paradigm, she can guide you on the path to success in this rapidly evolving business landscape. There are a limited number of calls allotted per month, so don't wait! Click the link now to schedule your one-on-one call with Kathryn and start making progress towards your entrepreneurial dreams today.


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