Who's in Control?
- Kathryn Gorham
- Mar 6, 2023
- 3 min read

Understanding the Difference Between the Ego and the Soul in Entrepreneurship
As an entrepreneur, it can be easy to get caught up in the hustle and bustle of building a successful business. But what if there was a way to approach your work that felt more expansive, relaxing, and fulfilling? That's where a heart-centered business approach of the new business paradigm comes in.
When we operate from a place of following our soul's direction, we tap into a deeper sense of purpose and fulfillment. Our work becomes an expression of our unique gifts and talents, and we are able to serve others in a way that feels authentic and meaningful.
On the other hand, when we operate from a place of ego, we can become overly focused on external validation and success. We may find ourselves constantly striving for more, never feeling satisfied or fulfilled. This can lead to stress, burnout and ultimately unhappiness.
So, how can we tell the difference between the voice of our soul and the voice of our ego?
One key difference is that the voice of our soul feels expansive and relaxing, while the voice of our ego can feel controlling and stressful. When we listen to our soul, we feel a sense of alignment and flow. We feel excited and energized about our work. When we listen to our ego, we may feel a sense of tension and resistance. We may feel like we're constantly pushing against something.
One way to tap into the guidance of your soul is to take time each day to connect with your inner self through meditation, journaling, or other contemplative practices. This can help you to get in touch with your deeper needs and desires, and to hear the quiet whispers of your soul.
Another way to align your business with your soul's purpose is to ask yourself the question "What is my soul's calling?" and to listen to the answer. By following the direction of your soul, you will find that your work becomes more fulfilling and meaningful, and you will be able to serve others in a way that feels authentic and true to who you are.
In conclusion, when you run a heart-centered business, you are in tune with your soul's calling, and it leads to a more fulfilled, meaningful, and authentic way of living. It's not just about making money, but about making a difference in the world, and in yourself. Remember to take time to connect with your inner self, and to listen to the guidance of your soul. Trust that your soul knows the way, and you will find yourself in a more expansive and relaxing state of being.

Purple Door Entrepreneur
P.S. One powerful technique to consider when you find yourself facing a difficult decision or feeling stuck is to ask yourself, "Does this choice align with the direction of my soul?" By taking a moment to reflect on whether your actions are in line with your deepest values and purpose, you can gain clarity and a sense of inner guidance that can help you navigate even the most challenging situations.
P.S.S. If you're an entrepreneur with a heart-centered business that drives positive change and aligns with your values and desires, we invite you to join our New Business Paradigm Community at Purple Door Entrepreneur. As a member of our community, you'll receive access to videos, posts, and engagements that will assist you in bringing new ideas and energy into your entrepreneurial offerings. Together, we can contribute to a brighter future for all by embracing this new way of doing business. Click the link to join us today.
You are a wizard!